Overview

Audio Visual Distributors (AVD) collaborates with premium AV brands like Arthur Holm to deliver seamless, innovative solutions for enterprise spaces. The Qatar Petroleum District Boardroom in Doha required cutting-edge AV technology that would disappear when not in use, preserving the room’s high-end aesthetic. Arthur Holm’s UnderCover and Dynamic Series provided the perfect solution, delivering high functionality without compromising on design.

About Qatar Petroleum District

Qatar Petroleum District (now QatarEnergy) is a state-of-the-art corporate precinct designed for high-level decision-making and executive collaboration. The district’s flagship boardroom needed to combine advanced technology with a luxurious, uncluttered aesthetic—making it a perfect fit for Arthur Holm’s modular AV solutions.

The Challenge

The main challenge was to integrate world-class AV technology into a luxurious U-shaped boardroom table, which featured premium brass-veneered wood, beige leather accents, and a polished, sophisticated finish. The room needed to cater for over 20 VIP executives, offering both powerful collaboration tools and seamless operation, while ensuring the technology would remain completely hidden when not in use.

The Solution: Arthur Holm UnderCover + Dynamic Series

UnderCover + DynamicX2KM: A custom 11.5-metre U-shaped table was fitted with retractable DynamicX2KM monitors that would emerge from their concealed positions with a single button press. These monitors are veneered to blend seamlessly with the table’s surface, preserving the boardroom’s design integrity when not in use.

DynamicTalk: Integrated into each seating position, the DynamicTalk microphone lifts provide discreet yet powerful audio capture. These gooseneck mics remain hidden until required, with built-in LEDs indicating their status.

DynamicShare: Each participant could easily share content through DynamicShare, allowing HDMI sources to be routed directly to other monitors, making collaboration smooth and efficient.

ERT-30 Control System: To ensure ease of use, the room features Arthur Holm’s ERT-30 control system, which centralises diagnostics and management of all motorised units, including the monitors and mic lifts.

Key Outcomes

✔ Seamless Integration with Premium Design

The retractable technology ensures that the table remains a seamless, elegant surface when not in use. Only the highest-quality craftsmanship, from brass banding to bespoke wood veneers, was applied to match the room’s high-end aesthetic.

✔ Streamlined Collaboration

The one-touch functionality of the DynamicX2KM monitors and DynamicTalk microphones, along with the ability to share HDMI sources, made collaboration quick and efficient. Executives could easily share presentations or videos with the touch of a button, fostering a more dynamic meeting environment.

✔ Robust and Reliable

The DynamicShare system allowed for up to 20 participants to connect and share content simultaneously, with zero latency. The technology’s robustness ensures that the boardroom remains functional at all times without compromising on the room’s visual appeal.

✔ Simplified Control

The ERT-30 control system provides a simple, centralised interface to manage all technology, ensuring that there is no need for complex training or setup. The system’s diagnostics capability also guarantees that any technical issues can be resolved quickly and efficiently.

Implementation & Support

AVD’s expert team worked closely with Qatar Petroleum’s facilities and design teams to ensure smooth integration of the system. From pre-installation planning to on-site training, AVD provided full support to ensure the AV system met all the client’s needs. Post-installation, AVD’s local warehouse ensures swift turnaround for any service or support requests, keeping the boardroom’s AV system in peak condition.

Conclusion

The Qatar Petroleum District Boardroom is a prime example of how Arthur Holm’s technology combines high-end design with cutting-edge AV functionality. The seamless integration of retractable monitors, microphone lifts, and content-sharing solutions has transformed the boardroom into a flexible, high-performance space that reflects the client’s commitment to both form and function.

AVD is proud to have supported this project, delivering a solution that meets the needs of the executive team while preserving the integrity of the design.

Interested in achieving similar results in your own meeting spaces? Contact AVD’s solutions team for a demo or pricing.