When the Arizona Cardinals and BetMGM set out to build the first sportsbook inside an NFL stadium, they needed an AV system that could keep pace with live sport. Dozens of simultaneous feeds. A 12-metre LED centrepiece wall. Content switching that happens in real time, not after the play is over. The 1,580 square metre, two-storey venue at State Farm Stadium in Glendale, Arizona demanded a distribution platform built for speed, scale, and reliability, and ZeeVee’s ZyPer4K SDVoE ecosystem delivered on all three.
Audio Visual Distributors (AVD) is the authorised Australian and New Zealand distributor for ZeeVee’s complete product range, including the ZyPer4K encoders and decoders at the core of this deployment. For integrators designing sports bars, TAB venues, pubs, clubs, and entertainment spaces across the region, this case study demonstrates the measurable cost and performance advantages of SDVoE-based AV distribution over traditional matrix switching infrastructure.
The Challenge: Delivering a Multi-Source Sports Viewing Experience at Stadium Scale
The BetMGM Sportsbook was designed as a premium destination where thousands of sports fans could watch live events, place wagers, and enjoy a full-service bar and grill, all surrounded by screens delivering real-time content from every major sporting league. The AV integration challenge was significant from the outset.
Massive display count with flexible routing. The venue’s design called for a 12-metre by 2.1-metre Barco LED video wall as the centrepiece, supported by 45 high-definition LG Electronics monitors distributed across two levels. Every display needed the ability to show content from any source at any time, with routing changes happening instantly during live events.
Multi-source viewing on every screen. Sports bettors do not watch one game at a time. The system needed to display up to 10 simultaneous video sources on a single monitor, giving patrons side-by-side coverage of multiple events without dedicated windowing processors behind every screen.
Traditional infrastructure would have blown the budget. A conventional approach using matrix switchers, HDBaseT extenders, and individual video processors for each of the 45 monitors would have added hundreds of thousands of dollars in hardware costs alone, along with complex cabling runs throughout the two-storey venue and ongoing maintenance overhead.
Staff-friendly operation under pressure. During live events, content routing decisions happen fast. The system needed to be controllable by front-of-house staff without AV engineering expertise, enabling real-time source switching from a simple interface as games kicked off, went to overtime, or delivered upset results.
The Solution: ZeeVee ZyPer4K SDVoE with NETGEAR 10Gb Switching
Pro Sound & Video, a Solotech company, designed and deployed an SDVoE-based AV distribution system built entirely on ZeeVee’s ZyPer4K platform. The architecture replaces traditional matrix switching with IP-based video distribution over a single NETGEAR 10Gb managed switch, dramatically simplifying the infrastructure while delivering uncompressed 4K performance.
Products Deployed
| Component | Product | Quantity | Role |
|---|---|---|---|
| SDVoE Encoder | ZeeVee ZyPer4K | 34 | Captures and encodes uncompressed 4K video from each source device for IP distribution |
| SDVoE Decoder | ZeeVee ZyPer4K | 50 | Receives and renders video at each display endpoint with built-in multiview capability |
| Network Switch | NETGEAR M4300-96X | 1 | 10Gb managed switch providing the entire AV network backbone for all 84 endpoints |
| LED Video Wall | Barco | 1 | 12m x 2.1m centrepiece display for marquee event coverage |
| HD Monitors | LG Electronics | 45 | High-definition displays distributed across two levels of the venue |
How It Works
Source encoding and IP transport. ZyPer4K encoders capture video from DirecTV receivers, PCs, and digital media players, converting each source to an uncompressed 4K IP stream transported over the NETGEAR 10Gb switch. SDVoE (Software Defined Video over Ethernet) eliminates the compression artefacts and latency associated with traditional AV over IP approaches, delivering pixel-perfect reproduction at virtually zero latency.
Built-in multiview at the decoder. Each ZyPer4K decoder supports multiview natively, displaying up to 19 video sources simultaneously on a single screen. This eliminated the need for 45 standalone video windowing processors, one of the largest single cost savings in the project. Bettors see every game they care about on the nearest monitor without staff needing to physically reconfigure hardware.
Single-switch network architecture. All 84 endpoints (34 encoders and 50 decoders) connect through a single NETGEAR M4300-96X 10Gb managed switch. ZeeVee’s self-discovery technology automatically identifies every connected component, simplifying commissioning and reducing the configuration time that would otherwise accompany a system of this scale.
iPad-based front-of-house control. Video content is selected and routed to any display or the LED wall via an iPad interface accessible from the front of the house. Staff switch sources, adjust multiview layouts, and respond to live event changes in seconds, without needing access to a back-of-house equipment rack or specialised AV training.
Key Outcomes and Results
- Over $400,000 saved in hardware costs. By eliminating the conventional matrix switcher, 45 dedicated video windowing processors, HDBaseT extenders, and the specialised cabling those components require, the ZyPer4K SDVoE architecture reduced the total hardware investment by more than $400,000 compared to a traditional approach.
- 84 endpoints on a single network switch. The entire AV distribution system runs through one NETGEAR M4300-96X, consolidating what would traditionally require multiple switch chassis, dedicated AV cabling, and extensive rack space into a clean, manageable network architecture.
- Up to 19 sources per display without additional hardware. ZyPer4K’s native multiview capability delivers the multi-game viewing experience sports bettors expect, without bolting on video processors behind every monitor.
- Simplified installation and commissioning. ZeeVee’s self-discovery protocol automatically identified all 84 endpoints on connection, streamlining the setup process and reducing the time between rack-and-stack and a working system.
- Reliable operation since opening day. Since opening in 2023, thousands of sports fans have visited the BetMGM Sportsbook to watch coverage spanning NFL, NBA, MLB, NHL, college sports, golf, and tennis, all delivered without interruption.
As Jamie Gillespie, Senior Design Engineer at Pro Sound & Video, noted: “Working with ZeeVee was in no way a gamble; it was a very positive experience.”
Why ZeeVee ZyPer4K for Sports and Entertainment AV
- Uncompressed 4K with zero visible latency. SDVoE delivers pixel-perfect video without the compression artefacts that degrade image quality on large format displays and LED walls
- Native multiview eliminates video processors. Display multiple sources on a single screen without additional hardware at every endpoint, reducing cost and points of failure
- Standard 10Gb Ethernet infrastructure. Runs on industry-standard network switches, leveraging existing IT cabling and expertise rather than proprietary AV transport
- Unlimited scalability. Add encoders and decoders as venues expand, with no matrix size limitations or chassis upgrades required
- Self-discovery and centralised management. Automatic endpoint detection and the ZyPer Management Platform simplify deployment, monitoring, and ongoing operation
- Proven in high-demand environments. ZyPer4K is deployed in stadiums, casinos, corporate campuses, and entertainment venues worldwide where uptime is non-negotiable
Partner With AVD for ZeeVee AV Over IP Solutions
Audio Visual Distributors is the authorised ZeeVee distributor for Australia and New Zealand, providing integrators with the full ZyPer4K SDVoE product range alongside expert technical support. AVD also distributes NETGEAR’s ProAV managed switches, giving integrators a single source for both the AV distribution and network switching layers of an SDVoE deployment.
Australia’s sports, hospitality, and entertainment sectors are investing in AV experiences that match patron expectations. From TAB and sports betting lounges to pubs, clubs, RSLs, and premium entertainment venues, the combination of ZeeVee ZyPer4K and NETGEAR ProAV switching delivers the performance, scalability, and cost efficiency that makes these projects commercially viable for integrators and operators alike.
Ready to specify ZeeVee for your next sports or entertainment AV project? Contact AVD today for product specifications, system design consultation, and pricing.
